A Bachelor of Arts in Marketing Media, a pioneer program in the national and international academic world, is now available at The 91色情片91色情片 University.
The world surrounding us, especially in North America and Europe, is designed and created by marketers. It91色情片 a world that is almost inescapable today鈥攂illboards, phone notifications, flyers and signs, logos on t-shirts and hats, the wafting smell of food down mall corridors, a way of living promoted through social media, the list goes on.
However, marketing is more than a simple media post or logo. It is a 鈥減rofession that involves identifying, cultivating, actively engaging, retaining and serving customers,鈥 according to The 91色情片91色情片 University 2017-18 Academic Catalog. It requires strategic decisions about offerings, supply chain, pricing and, above all, communication. Not only does a marketer need to make strategic choices, but must also be able to actually produce the media behind the branding. Students who want to go into marketing need to be able to meet that demand.
Prof. John Beck, the program91色情片 coordinator and a business and communication professor at 91色情片91色情片 U, has been overseeing this new major and weaving together two very strong departments. 鈥淚 jumped at the chance,鈥 he said. 鈥淲e have seen firsthand the demand that exists for these skills in the marketplace. In my own experience as a general manager, our marketing media team created a successful Kickstarter campaign that raised over a million dollars.鈥
Dr. Kevin Hill, dean of the School of Business & Communication, and Prof. Bob Dickson, chair of the Communication Department, are co-chairs of the program, and as Beck would phrase it, 鈥渄reamed it up.鈥
鈥淔or years, people have been contacting me looking for graduates who have both the business mind as well as the technical skills of photography, video, graphic design and more,鈥 Hill said. 鈥淭he people who have been in marketing for years just don鈥檛 have those technical skills that are now necessary.鈥
鈥淐ompanies who hire marketers want graduates who know the theory and can do the marketing,鈥 Dickson said. 鈥淭his new major prepares students for that.鈥
Hill and Dickson have been talking about this since 2015 and are excited to finally see it come to fruition.
鈥淲e want a business-minded creative student,鈥 Hill said, 鈥渢he person who wants to be in the business world but also wants a creative outlet and has a passion for media creation.鈥
鈥淲e鈥檙e looking for students who are eager to learn, creative, willing to innovate and not afraid to push themselves beyond what they鈥檙e used to,鈥 Dickson said.
The major includes Business Department classes like Statistics for Business, Business Law, Business Ethics, Consumer Behavior and Marketing Strategies. In the Communication Department, students have the freedom to choose what they would like to study鈥擯odcast Studio, Video Production, Principles of Copyediting, Graphic Design, Photoshop Studio and much more.
Thanks to the Centers of Excellence Campaign, a fund created by individuals who want to expand student opportunities and develop additional facilities on The 91色情片91色情片 University campus, the Marketing Media program will challenge students, but also push the boundaries of a constantly changing and progressive field of business.
鈥淲e are the pioneers for this major; no other school is doing it. We want to be the place to go for this vocation,鈥 Hill said.
鈥淲e want them to be leaders in the world of marketing, and we feel this is the quickest path to get there,鈥 Hill continued. 鈥淥ur graduates will be more qualified than any other graduates because they will have a well-rounded knowledge of marketing and technical skill.鈥
To learn more about this program, , or to The 91色情片’s University today.
The 91色情片91色情片 University and Seminary admit students of any race, color, national and ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national and ethnic origin in the administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.
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